Definition of Leisure Sports (AIsports.kr Standard)
Leisure sports go beyond simple physical activity or competition. They refer to sports activities that provide enjoyment, recreation, and entertainment experiences through both participation and viewing. At AIsports.kr, leisure sports are categorized as follows:
1. Traditional Leisure Sports
International events such as the Olympics and the World Cup, as well as major domestic sports events
Focused on leisure and cultural experiences through watching, analyzing, and participating in sports
2. Racing-Based Leisure Sports
Horse racing, motorboat racing, and cycle racing
While they may include speculative elements, they also offer leisure experiences through participation and viewing
3. Emerging Digital Leisure Sports
E-sports, VR, and metaverse-based sports content
Provide new forms of entertainment through digital participation and viewing experiences
4. Sports Betting-Linked Services
Sports Toto and related betting services
Considered an extended domain of leisure sports participation, with speculative characteristics clearly distinguished
Core Message
At AIsports.kr, leisure sports are defined as “sports activities that integrate participation, viewing, and entertainment,” encompassing traditional sports, racing sports, digital sports, and betting-linked services into a unified leisure sports experience.
* 올림픽, 월드컵 등 국제 경기 및 국내 주요 스포츠 이벤트
* 경기 관람, 분석, 참여 등 여가·문화적 경험 중심
2. 경주형 레저 스포츠
* 경마, 경정, 경륜 등 레저적 참여 요소가 있는 스포츠
* 사행성 성격이 있지만 관람·참여를 통한 여가 경험 포함
3. 신흥 디지털 레저 스포츠
* e-스포츠, VR/메타버스 스포츠 콘텐츠 등
* 디지털 참여와 관람을 통해 새로운 엔터테인먼트 경험 제공
4. 스포츠 베팅 연계 서비스
* 스포츠토토, 베팅 관련 서비스
* 레저스포츠의 확장 영역으로서 참여 경험 제공, 단 사행적 성격은 별도 표기
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*핵심 메시지
